Menu
In this guide, we’ll examine each step of Lafley and Martin’s waterfall strategy, then discuss how to create a business plan that will help you dominate your chosen market. How should you manage your company in order to “win”?.What capabilities does your company need in order to “win”?.Their strategy involves answering five questions, each leading to the next like a cascading waterfall: When the two worked together at Procter & Gamble, they used this approach to double the company's sales and market capitalization. Lafley and consultant Roger Martin explain the steps for developing a successful business strategy. Book Rating by Shortform Readers: 4.5 ( 190 reviews)
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |